Events Summary

1. Event Summary
Government & Private Enterprise Event / General Public Event

	Government Event	General Public Event
Host:	Consulate General of Japan, JETRO	Sake Festival Executive Committee (by Private Enterprises)
Support:	Other Government agencies, Japanese Sake Brewers Association	Consulate General of Japan, JETRO Japanese Sake Brewers Association
Purpose:	Japanese Culture Introduction Sake Trade Promotion	Sake Business Promotion Sake Demand Development

2. Summary of General Public Event

B to B Event:	2 p.m. - 4:30 p.m. (Restaurant / Vendors for business talks)
B to C Event:	6 p.m. – 9:00 p.m. (Introduce Sake to the General Public)
Place:	Le Meridien / Ballroom
Exhibition:	Over 350 brands of Sake for tasting
Foods & appetizers:	Served by 5 Japanese restaurants and Le Meridien
Sake booths:	Provided for education and introduction to the participants
Fun Game:	Matching sake pairing game
ZAGAT size booklet:	130-140 pages (half page per item Sake introduction, Basic knowledge of the sake varieties)

3. Summary of Government Event

Place:	Le Meridien Garden Room
Time:	4:30 p.m. – 6:00 p.m.
Introduction:	Consulate General of Japan
Greetings:	JETRO, National Tax Administration Agency
Lecturer:	1) Mr. John Gauntner 2) Jyozo Research Institute (Introduction of Sake)
Exhibition	Sake tasting

4. Press Conference
Introduce the Sake Festival in L.A. and significance of the event.
Get the U.S. media’s attention on this event and build up personal connections with them.

Place:	Official Resident of the Consulate General of Japan Hancock Park Neighborhood of Los Angeles (Details will follow RSVP)
Time:	February 13 2007, 5:30 p.m. to 7:30 p.m.
Program:	Part 1 - Press Conference Part 2 - Lecture Part 3 - Press along with reception (tasting sake)